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@article{168106,
        author = {Dr. N. Ramya and Ms. L. Vijayadharani},
        title = {Impact Of Brand Switching And Consumer Behavior On Identifying New Brands},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {1351-1356},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=168106},
        abstract = {This study investigates the impact of brand switching on customer behavior and its implications for discovering new brands in the marketplace. Customers regularly switch brands due to the abundance of options and growing competition. They are swayed by several considerations such as price, quality, and marketing tactics. Customers who move brands frequently do so in search of innovation, better value, or compatibility with their own ideals. Furthermore, the significance of peer influence and social media in molding brand impressions is emphasized. The study's discussion of the ramifications for marketers hoping to draw in and keep clients in a changing environment in the study's conclusion highlights the significance of comprehending consumer behavior in relation to identity development and brand loyalty.},
        keywords = {Brand switching, Consumer behavior, Brand loyalty, Innovation, New brands, Social media influence.},
        month = {September},
        }