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@article{168554,
        author = {Zaker Ul Oman and Shaik Abbubakkar Sharfuddin Hyder and Shaik Omer Sharfuddin Hyder},
        title = {Successful International Brands Strategies and Role of AI in Companies’ Success},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {5},
        pages = {1173-1178},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=168554},
        abstract = {The article examines the success of iconic global brands—Apple, Coca-Cola, and Nike—highlighting key factors such as innovation, extensive reach, and strong messaging. Apple thrives on its commitment to design and user experience, utilizing AI to personalize interactions and refine marketing strategies. Coca-Cola leverages its iconic branding and emotional advertising while adapting products to local cultures, supported by AI for logistics and demand forecasting. Nike's powerful messaging and focus on social responsibility resonate deeply with consumers, with AI optimizing endorsements and product development. Overall, these brands exemplify how innovation, strong identities, and cultural adaptability, enhanced by AI, contribute to sustained global success, offering valuable lessons for other businesses.},
        keywords = {Role of AI in companies’ success, Customer Personalization, Digital Marketing, Automation, Supply Chain Optimization.},
        month = {October},
        }