Approaches To Rural Marketing Strategies for Fast-Moving Consumer Goods in The State of Rajasthan

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Mr. Ram Chander Saini

Approaches To Rural Marketing Strategies for Fast-Moving Consumer Goods in The State of Rajasthan

Authors: Mr. Ram Chander Saini

Unique Paper ID: 168883
Volume: 11
Issue: 5
PageNo: 2187-2189

Keywords: Rural Marketing Strategies Fast Moving Consumer Goods Underdeveloped Markets.

Abstract:
There is a significant demand in the rural Indian market, which presents marketers with excellent opportunities. Nearly half of India's national GDP comes from rural regions, where two-thirds of its consumers reside. The conduct of commercial operations that bring in the flow of commodities from the country's urban sectors to its rural areas, as well as the marketing of a variety of items made by non-agricultural workers from rural to urban areas, are determined by rural marketing. Numerous tactics, including those pertaining to goods, pricing, distribution, marketing, and sales, might assist different organisations in gaining a significant portion of the rural Indian market. Operating in rural markets is challenging, however, due to a number of issues, including undeveloped marketplaces and underdeveloped people. Lack of appropriate physical communication infrastructure, multilingualism, and inadequate media coverage for rural communication. However, there is a solution for every issue. Therefore, enhancing infrastructure, communication, and packaging facilities may help address the issue of rural marketing.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 5
PageNo: 2187-2189

Approaches To Rural Marketing Strategies for Fast-Moving Consumer Goods in The State of Rajasthan

Available:https://ijirt.org/article?manuscript=168883

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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