Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{168883,
        author = {Mr. Ram Chander Saini},
        title = {Approaches To Rural Marketing Strategies for Fast-Moving Consumer Goods in The State of Rajasthan},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {5},
        pages = {2187-2189},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=168883},
        abstract = {There is a significant demand in the rural Indian market, which presents marketers with excellent opportunities. Nearly half of India's national GDP comes from rural regions, where two-thirds of its consumers reside. The conduct of commercial operations that bring in the flow of commodities from the country's urban sectors to its rural areas, as well as the marketing of a variety of items made by non-agricultural workers from rural to urban areas, are determined by rural marketing. Numerous tactics, including those pertaining to goods, pricing, distribution, marketing, and sales, might assist different organisations in gaining a significant portion of the rural Indian market. Operating in rural markets is challenging, however, due to a number of issues, including undeveloped marketplaces and underdeveloped people. Lack of appropriate physical communication infrastructure, multilingualism, and inadequate media coverage for rural communication. However, there is a solution for every issue. Therefore, enhancing infrastructure, communication, and packaging facilities may help address the issue of rural marketing.},
        keywords = {Rural Marketing, Strategies, Fast Moving Consumer Goods, Underdeveloped Markets.},
        month = {October},
        }