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@article{168917,
        author = {Sabato Daudi Kosuri and Dr. Francis Xavier Ngatigwa},
        title = {News Frames in COVID-19 Vaccination Campaign Coverage in Tanzania: A case of the Daily News and The Citizen Newspapers},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {5},
        pages = {2141-2148},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=168917},
        abstract = {This study analyzes news frames in the coverage of COVID-19 vaccination campaigns, focusing on an analysis of Daily News and The Citizen newspapers in Tanzania. Guided by Framing Theory, the research employs a mixed-methods approach and a case study design. The study examined 104 editions of Daily News and The Citizen published between July 1, 2021, and June 31, 2022, using purposive sampling to select relevant editions. Data was collected through document analysis every week. Findings reveal key differences in the framing of COVID-19 vaccination coverage between the two newspapers. The most prominent frame was “Government Action,” with Daily News publishing 45 articles (21.6%) on this theme, highlighting the media’s focus on government efforts. “Vaccine Safety” was the second most covered frame (19.2%), reflecting the public’s concern over vaccine safety. Other frames, such as “Health Benefits” (13.0%) and “Vaccine Efficacy” (13.0%), underscored the health advantages and effectiveness of the vaccines. Daily News featured broader coverage, particularly on government actions and vaccine safety, while The Citizen focused more on expert opinions and vaccination rates. The analysis illustrates the distinct editorial approaches taken by the two newspapers in shaping public perceptions of the COVID-19 vaccination campaign in Tanzania. Overall, the findings underscore the varied strategies used by the media in reporting the vaccination efforts, emphasizing the multifaceted portrayal of the campaign. The study recommends enhancing coverage of societal attitudes, vaccine access, economic benefits, and international comparisons to address vaccine hesitancy and improve public awareness of Tanzania's COVID-19 vaccination campaign.},
        keywords = {News Frames, COVID-19 Vaccination, Campaign, Vaccine Safety, Health Benefits.},
        month = {October},
        }