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@article{169063,
        author = {NIDHI DINKER},
        title = {Exploring the Influence of Social Media on COVID-19 Perception and Behavior among Youth: A Research Investigation},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {6},
        pages = {259-267},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=169063},
        abstract = {The COVID-19 pandemic has not only posed a significant threat to public health but has also triggered a surge in digital communication, particularly through social media platforms.  The article will look at how young people's perceptions and actions regarding COVID-19 are influenced by social media. The data was gathered based on case studies and analyzed. Despite being an essential source of information and communication during the pandemic, social media also fuels polarization, fear-mongering, and false information. According to the study, perceptions of COVID-19 risk vary according to the level of social media engagement. The research indicates that there is a correlation between the degree of social media involvement and differences in the perception of COVID-19 risk, adherence to preventive measures, and attitudes toward vaccination. Also, the analysis emphasizes how peer networks, influencers, and algorithmic content curation shape young people's perceptions of and actions related to COVID-19. The research finds important variables that mediate the effect of social media on young people's perception and behavior related to COVID-19, including digital literacy, trust in information sources, and social norms. The results of this study have implications for youth-focused public health communication strategies. A targeted approach to reducing the dissemination of false information, encouraging adherence to health recommendations, and developing responsible digital citizenship in young people during the ongoing pandemic can be informed by an understanding of the complex dynamics of social media influence.},
        keywords = {COVID-19, Youth, Social Media},
        month = {November},
        }