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sowmya Reddy; Dr Swarupa Pelleti; N. Shilpa; J. Srinath; Jaya Ganesh

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Authors: sowmya Reddy, Dr Swarupa Pelleti, N. Shilpa, J. Srinath, Jaya Ganesh

Unique Paper ID: 169229
Volume: 11
Issue: 6
PageNo: 1384-1387

Keywords: Influencer Marketing Consumer Behavior Brand Perception Social Media

Abstract:
The study examines the impact of influencer marketing on consumer behavior and brand perception. As influencers become integral to digital marketing strategies, understanding their influence on consumer decisions and brand image is crucial. The research examines how influencer endorsements shape purchasing behavior, brand loyalty, and overall perception of brands. Using data from various marketing campaigns and consumer feedback, the study evaluates the effectiveness of influencers in driving consumer engagement and conversion. Results highlight the significant role influencers play in transforming social media followers into customers and underscore the importance of authenticity and strategic alignment in influencer partnerships.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 6
PageNo: 1384-1387

From Followers to Customers

Available:https://ijirt.org/article?manuscript=169229

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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