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@article{169229,
        author = {sowmya Reddy and Dr Swarupa Pelleti and N. Shilpa and J. Srinath and Jaya Ganesh},
        title = {From Followers to Customers},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {6},
        pages = {1384-1387},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=169229},
        abstract = {The study examines the impact of influencer marketing on consumer behavior and brand perception. As influencers become integral to digital marketing strategies, understanding their influence on consumer decisions and brand image is crucial. The research examines how influencer endorsements shape purchasing behavior, brand loyalty, and overall perception of brands. Using data from various marketing campaigns and consumer feedback, the study evaluates the effectiveness of influencers in driving consumer engagement and conversion. Results highlight the significant role influencers play in transforming social media followers into customers and underscore the importance of authenticity and strategic alignment in influencer partnerships.},
        keywords = {Influencer Marketing, Consumer Behavior, Brand Perception, Social Media},
        month = {November},
        }