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@article{169539,
        author = {Ms Ranu Yadav and Dr Ajay Mandil},
        title = {A study on consumer purchase behaviour on electric vehicles in india},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {6},
        pages = {1567-1579},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=169539},
        abstract = {This study explores the factors influencing consumer purchase behavior regarding electric vehicles (EVs) in India. As the Indian government and environmental organizations emphasize reducing carbon emissions and fostering sustainable development, understanding consumer attitudes and preferences towards EVs becomes crucial. Through a combination of surveys and interviews with potential and current EV owners, this research identifies key motivators and barriers affecting consumer decisions. The findings reveal that environmental concerns, long-term cost savings, and government incentives significantly drive consumer interest in EVs. However, challenges such as high initial costs, limited charging infrastructure, and range anxiety persist. This study provides insights for policymakers, manufacturers, and marketers to devise strategies that can enhance the adoption of EVs in India, ultimately contributing to a greener and more sustainable future.},
        keywords = {Electric vehicle, Consumer, Purchase Behaviour, India},
        month = {November},
        }