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@article{170632,
        author = {Dr. Shyamali Ghosh and Dr. Surendra Kumar},
        title = {A PROGRESSIVE TREND IN THE BANKING SECTOR IN INDIA: GREEN BANKING},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {484-494},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=170632},
        abstract = {The banking industry in India is the most effective mediator between economic development and the maintenance of ecological balance. On a continental scale, every nation is directing its attention on the expansion of economic activity, and every individual citizen is making a contribution to the expansion of their nation's economy. Today, we are able to observe that the incorporation of environmentally responsible banking practises into the banking industry has become a major issue of discussion. In addition to this, clients may also be educated about environmentally friendly banking products. Green Banking is a new pattern of banking that involves utilising online banking rather than branch banking and paying bills online rather than sending them to banks. Both of these practises reduce paper use and help the environment. The idea behind "Green Banking" is that financial institutions should fulfil their social and environmental responsibilities in addition to using natural resources to the fullest extent possible, just as traditional financial institutions do. The most stable component of any nation's economy is its green banking sector. In certain circles, it is also referred to as the ethical activities bank. The current research is to investigate the effects of green banking and investigate new patterns of green banking. These new patterns include green product creation, green corporate social responsibility, green brand image, and green goodwill. According to the findings of this research, the new pattern of green banking and other approaches may be used to meet the difficulties that are yet in the future.},
        keywords = {Green Product, Green Banking Concept, Environment Friendly Activities, Green Banking Strategies.},
        month = {December},
        }