Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{170657,
        author = {Mrs.ROSHINI D},
        title = {A STUDY ON MARKETING PROSPECTIVE FOR THE OUTCOME OF INVESTMENT IN ONLINE BUSINESS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {7},
        pages = {4127-4130},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=170657},
        abstract = {Prediction about the future of marketing is not possible for human, Our prediction is about the game changer or future market player who can control the market world. The vision of my study is to find the future marketing investment and it effect in consumer mind in online business. How it reflect to the success of brand and products. Now days we have a many of advertisement methods because of unlimited and different types of customer in the world .we cannot expected that all people taste and preference will same and real fact it must differ, our business market plan is one of the most crucial element of our overall proposal. As a social animal we never run on same track we always need a track which is faster and shortest way to reach our targets. As human we first use our legs to travel then animal next machines and at last planning for time travel same think happen in the market from barter system to now online marketing.},
        keywords = {Public awareness, choice of consumer, market research, customer satisfaction, Experimental research, online shopping business, future markets,},
        month = {January},
        }