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@article{172771,
        author = {Mrs.Roshini.D},
        title = {IMPACT OF E-COMMERCE PLATFORM ON CONSUMER’S MINDSET},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {9},
        pages = {1269-1272},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=172771},
        abstract = {The primary purpose of the article is to acquire quantitative data on the reality of internet shopping in India in order to explain the growth of the industry and its impact on customer behaviour. The paper draws on relevant literature while also examining customer behaviour using questionnaires. Furthermore, the future evolution of online purchasing will be assessed, as well as a thorough comparison of consumer behaviour across countries. This article supports the study topics, which include recent trends and difficulties in online buying, as well as key consumer behaviour elements. Furthermore, the study’s findings reveal that internet customer trust and perceived risk have significant influences on their purchasing},
        keywords = {},
        month = {February},
        }