IMPACT OF E-COMMERCE PLATFORM ON CONSUMER’S MINDSET

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Mrs.Roshini.D

IMPACT OF E-COMMERCE PLATFORM ON CONSUMER’S MINDSET

Authors: Mrs.Roshini.D

Unique Paper ID: 172771
Volume: 11
Issue: 9
PageNo: 1269-1272

Keywords: No Keywords Found

Abstract:
The primary purpose of the article is to acquire quantitative data on the reality of internet shopping in India in order to explain the growth of the industry and its impact on customer behaviour. The paper draws on relevant literature while also examining customer behaviour using questionnaires. Furthermore, the future evolution of online purchasing will be assessed, as well as a thorough comparison of consumer behaviour across countries. This article supports the study topics, which include recent trends and difficulties in online buying, as well as key consumer behaviour elements. Furthermore, the study’s findings reveal that internet customer trust and perceived risk have significant influences on their purchasing

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ISSN: 2349-6002
Volume: 11
Issue: 9
PageNo: 1269-1272

IMPACT OF E-COMMERCE PLATFORM ON CONSUMER’S MINDSET

Available:https://ijirt.org/article?manuscript=172771

04 Dec, 2024

A STUDY ON MARKETING PROSPECTIVE FOR THE OUTCOME OF INVESTMENT IN ONLINE BUSINESS

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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