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@article{170869,
        author = {Mr. AMITESH MANI TRIPATHI and Dr. Vikash kumar yadav},
        title = {Impact of Artificial Intelligence in Consumer Behaviour on},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {2348-2353},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=170869},
        abstract = {The favorable impact of artificial intelligence (AI) on marketers' ability to analyze and understand consumer behavior is examined in this case study. In order to increase the efficacy of their marketing strategies and objectives, marketers are learning how consumers behave online. Artificial intelligence (AI) could be the answer given the vast volume of data that is already accessible and the regularity of data breaches. Image recognition technology has the potential to identify and categorize items in photos by analyzing millions of examples. Through the display of text chat examples, a chatbot can be trained to conduct naturalistic discussions with humans. Currently, companies need to use the best AI skills in order to stay ahead of the competition. AI may be used by marketing teams to interpret vast volumes of data so they can make use of the knowledge and pinpoint their target audience. With its help, they may develop user-centered sales funnels upon which to build their marketing plans. In the end, more traffic is produced, which benefits marketing teams trying to get website visitors to become leads. Technology such as artificial intelligence (AI) is transforming our understanding of and perspective on marketing.},
        keywords = {AI, Artificial intelligence, consumer behavior, Pique practitioner},
        month = {December},
        }