Impact of Artificial Intelligence in Consumer Behaviour on

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Mr. AMITESH MANI TRIPATHI; Dr. Vikash kumar yadav

Impact of Artificial Intelligence in Consumer Behaviour on

Authors: Mr. AMITESH MANI TRIPATHI, Dr. Vikash kumar yadav

Unique Paper ID: 170869
Volume: 11
Issue: 7
PageNo: 2348-2353

Keywords: AI Artificial intelligence consumer behavior Pique practitioner

Abstract:
The favorable impact of artificial intelligence (AI) on marketers' ability to analyze and understand consumer behavior is examined in this case study. In order to increase the efficacy of their marketing strategies and objectives, marketers are learning how consumers behave online. Artificial intelligence (AI) could be the answer given the vast volume of data that is already accessible and the regularity of data breaches. Image recognition technology has the potential to identify and categorize items in photos by analyzing millions of examples. Through the display of text chat examples, a chatbot can be trained to conduct naturalistic discussions with humans. Currently, companies need to use the best AI skills in order to stay ahead of the competition. AI may be used by marketing teams to interpret vast volumes of data so they can make use of the knowledge and pinpoint their target audience. With its help, they may develop user-centered sales funnels upon which to build their marketing plans. In the end, more traffic is produced, which benefits marketing teams trying to get website visitors to become leads. Technology such as artificial intelligence (AI) is transforming our understanding of and perspective on marketing.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 7
PageNo: 2348-2353

Impact of Artificial Intelligence in Consumer Behaviour on

Available:https://ijirt.org/article?manuscript=170869

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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