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@article{170982,
        author = {Dr. Md.Aamer and Mr.Inamur Rahman},
        title = {A STUDY ON HYPER-AUTOMATION IN MARKETING: THE AI EDGE},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {2104-2106},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=170982},
        abstract = {Hyper-automation is reshaping the marketing industry by integrating Artificial Intelligence (AI), Machine Learning (ML), and advanced automation tools. This synergy enables businesses to optimize operations, enhance customer experiences, and deliver personalized engagement at scale. This article provides an in-depth exploration of hyper-automation in marketing, covering its definitions, applications, benefits, challenges, and future trends. The integration of hyper-automation not only amplifies efficiency but also presents ethical and operational considerations that marketers must navigate.},
        keywords = {Hyper-automation, marketing, artificial intelligence, machine learning, customer experience, automation tools, data-driven marketing},
        month = {December},
        }