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@article{171024,
        author = {Malkeet Singh and Dr. Jasdeep Kaur Dhami},
        title = {Emotional Finance: A New Research Direction},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {1986-1990},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171024},
        abstract = {The impact of psychological biases, heuristics, and emotions on the performance and decision-making of investors and managers is examined by behavioural finance and behavioural corporate finance. A significant paradigm change has been brought about by Taffler and Tuckett (2005) with the introduction of a brand-new area of study called emotional finance. This innovative method uses Freud's notion of phantastic objects to examine how unconscious, childlike emotions affect investors' choices. The dominant views that suggest that markets are guided by investors' conscious processes are challenged by the emotional finance hypothesis. It investigates the influence of both conscious and unconscious processes in investment decisions and is based on psychoanalysis. It provides fresh justifications for the origins and foretelling of the numerous crises and bubbles that have occurred, particularly since the 2000s. It uses ideas like narrative, collective feel, states of mind, and phantastic object in this framework that haven't been used in finance studies before. The literature review conducted in the area of emotional finance up until this point has not been as thorough as this study. It examines and models the core ideas of the theory in relation to their causes and effects. It presents findings to aid market regulators, fund managers, and investors in comprehending market bubbles.},
        keywords = {Emotional Finance, Narrative, Collective Feel, State of Mind, Phantastic Object, Psychoanalysis},
        month = {December},
        }