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@article{171165,
        author = {Kothagadi Bhavani and Sunil Kumar and D.Snehith Rao and K.Ganesh},
        title = {Fintech Challenges in Emerging Markets: A Comprehensive Analysis},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {2557-2562},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171165},
        abstract = {Globally, and especially in emerging nations, fin tech has transformed the financial services sector by providing creative ways to improve financial inclusion. Examining the difficulties fin tech companies encounter in these areas is the goal of this study. What are the main barriers to fin tech adoption in emerging markets? is one of the main research issues. How do cultural, technological, and regulatory aspects affect the expansion of fin tech? Using a mixed-approaches methodology, the study integrates quantitative analysis of market trends with qualitative reviews of the body of existing literature.
Key findings point to important obstacles, such as cultural resistance, technological infrastructure deficiencies, and inconsistent regulations.The findings show that although fin tech presents enormous potential, socioeconomic and regulatory obstacles prevent its widespread adoption. Policy changes, digital infrastructure spending, and financial literacy campaigns are some of the suggestions made to maximize the potential of fin tech. This study helps to clarify the complex issues that fin tech companies deal with and provides useful information for those involved in emerging markets.},
        keywords = {},
        month = {December},
        }