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@article{171236,
        author = {Mr .S.Shanthi Kumar and Dr Prashant Pogul},
        title = {Digital Branding: New-Age Branding Strategies Practiced by Private Universities for Student Enrollment},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {3049-3051},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171236},
        abstract = {In the era of digital transformation, private universities are increasingly adopting digital branding strategies to enhance their visibility, attract prospective students, and build long-lasting relationships with their audiences. This study explores the new-age branding strategies practiced by private universities, focusing on the integration of digital platforms, social media, and innovative online marketing techniques. The research examines how private institutions leverage digital channels such as websites, social media platforms, email campaigns, and influencer collaborations to create a strong digital identity. Furthermore, the study analyzes the impact of digital branding on student enrollment, engagement, and institutional reputation. By investigating the role of content marketing, personalized communication, and data-driven insights, the study highlights the growing significance of digital branding in the highly competitive education sector. The findings suggest that universities with a well-defined and adaptable digital brand strategy are better positioned to foster student loyalty, strengthen their global presence, and respond to the evolving demands of prospective students in a rapidly changing educational landscape. This study focuses upon the theoretical approach contribution of social media as a digital platform impacting upon student enrollment attracting students across the globe.},
        keywords = {},
        month = {December},
        }