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@article{171252,
        author = {Ritik Yadav and Dr Gunjan Singh},
        title = {PREDICTING FUTURE CRYPTOCURRENCY INVESTMENT TRENDS BY CONJOINT ANALYSIS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {3781-3788},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171252},
        abstract = {General: Over time, businesses have used different things as money: first, items that could be traded, and later, government-issued currencies like the US dollar and the Euro. Recently, a new type of money called cryptocurrency has appeared. Unlike tradeable goods or traditional money, cryptocurrencies are entirely new. This research looks at what influences people to invest in cryptocurrencies, using a method called conjoint analysis, which studies what people prefer. It found that the most important factors for investors are how profitable cryptocurrencies are, how bookkeeping is managed, and how secure they are—with profitability being the top priority. Surprisingly, anonymity isn’t a big concern for most investors, though their preferences for bookkeeping vary. These results help understand what investors want and can guide improvements in cryptocurrency features to match market needs.},
        keywords = {Bitcoin, cryptocurrency, investment, investor expectations, conjoint analysis.},
        month = {December},
        }