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@article{171682,
        author = {Roushan Kumar and Elesban Gonsalves and Samantha Gomes and Arijeet Kashyap},
        title = {"Driving Forward: The Impact of AI and Social Media on Automotive Industry Transformation"},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {8},
        pages = {575-585},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171682},
        abstract = {The automotive industry is experiencing a profound transformation through the convergence of artificial intelligence (AI) and social media. This paper examines how these technologies are reshaping automotive innovation, connectivity, and consumer engagement. AI's prowess in data processing, predictive analytics, and autonomous functionalities is revolutionizing vehicle design, leading to advancements like autonomous driving, predictive maintenance, and intelligent infotainment systems. These innovations enhance safety, efficiency, and user experience, marking a significant shift from traditional automotive operations.
Meanwhile, social media platforms such as Facebook, Twitter, Instagram, and YouTube have become vital for automotive companies to engage with consumers, gather real-time feedback, and build brand loyalty. By analyzing extensive unstructured social media data, AI provides valuable insights into consumer preferences, behaviors, and market trends. This data-driven approach enables targeted marketing strategies and informed decisions regarding product development and customer service.
The integration of AI with social media also enhances connectivity through the connected car ecosystem. AI-driven systems in connected cars interact with social media platforms to offer real- time updates, personalized recommendations, and entertainment options for drivers and passengers. This connectivity reflects a broader Internet of Things (IoT) trend, where interconnected devices provide continuous, integrated services that improve road safety, traffic management, and user convenience.
In any case, coordinating computer-based intelligence and online entertainment likewise brings difficulties, including information protection concerns, network safety gambles, and moral issues regarding artificial intelligence and web-based entertainment information utilization.
Addressing these challenges is crucial for maintaining consumer trust and regulatory compliance. This paper provides a comprehensive analysis of the impact of AI and social media on the automotive industry's transformation, highlighting current applications, future possibilities, and potential benefits and challenges. It offers insights into how automotive companies can strategically navigate and capitalize on the opportunities presented by AI and social media to drive growth, innovation, and customer satisfaction.},
        keywords = {artificial intelligence, social media, automotive industry, autonomous driving, predictive maintenance, connected cars, Internet of Things (IoT) (Sean Cassy, 2023)},
        month = {January},
        }