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@article{171801,
        author = {Dr. R K Kavitha and Vidula Sri S S and Vedavi V},
        title = {Social Scroll: Impact of Social Media on Students’ Success},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {8},
        pages = {1219-1224},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171801},
        abstract = {Social media has become an integral aspect of students' lives, influencing their academic and personal development. This study investigates the impact of social media engagement on students’ academic performance, focusing on patterns that predict their ability to balance academic responsibilities with digital habits. A diverse dataset was collected through surveys, encompassing factors such as time spent on social media, platform usage, study interruptions, procrastination frequency, and time-management strategies. Employing machine learning techniques, a predictive model was developed to identify students at risk of imbalance and provide tailored recommendations.
The findings reveal significant correlations between excessive social media use and diminished academic outcomes, emphasizing the role of structured time management strategies like the Pomodoro technique in mitigating distractions. The study also highlights positive aspects of social media, such as using platforms for academic collaboration and resource access. Tools like an AI-powered chatbot and customizable productivity features are integrated into the project to empower students with practical solutions to optimize their performance. This research offers valuable insights for educators and policymakers in fostering a balanced academic environment, contributing to the broader understanding of digital engagement in education.},
        keywords = {Social Media, Academic Performance, Time Management, Procrastination, Machine Learning, Digital Engagement},
        month = {January},
        }