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@article{171807,
        author = {E Sravani and Eswar Viswas and Chillara Phani Teja and Md Ruheena Shaik Sofiya},
        title = {Decoding Consumer Insights: Perceptions and Expectations of Hero Two-Wheelers},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {8},
        pages = {1035-1039},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171807},
        abstract = {Hero MotoCorp, a leader in the two-wheeler segment, has successfully navigated the automobile industry, generating employment and enhancing mobility solutions. The company's advertising and sales promotion strategies from 2019 to 2023, incorporating digital transformation, traditional media utilization, sponsorships, and innovative promotional schemes, have positively impacted consumer perception, sales volume, and market share retention. Hero's strategic use of digital platforms, festive discounts, exchange offers, and financing schemes has boosted consumer engagement and purchase decisions. However, areas for improvement include enhanced digital personalization, a focus on sustainability initiatives, and stronger after-sales service offerings. These recommendations aim to solidify Hero MotoCorp's brand leadership, cater to evolving consumer expectations, and ensure long-term growth in a competitive landscape.},
        keywords = {Hero MotoCorp, Consumer Perception, Innovation in Two-Wheelers, Sustainable Mobility, Customer Engagement},
        month = {January},
        }