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@article{172224,
        author = {Milan Mahapatra and Bani Bhusan Praharaj},
        title = {Exploring the Potential of AI for Hyper-Personalization in Digital Marketing:A Study},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {8},
        pages = {2348-2352},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=172224},
        abstract = {Artificial Intelligence (AI) has revolutionized various industries, and digital marketing is no exception. Among the most promising applications of AI in this domain is hyper-personalization, a strategy that leverages advanced algorithms and real-time data to deliver highly tailored content, products, and services to individual consumers. This paper explores the potential of AI for hyper-personalization in digital marketing by examining its key methodologies, benefits, challenges, and future implications. It investigates how AI tools such as machine learning, natural language processing (NLP), and predictive analytics enhance customer engagement, improve conversion rates, and drive business growth. Furthermore, it addresses ethical considerations and privacy concerns associated with data-driven personalization. By synthesizing existing research and practical use cases, this study aims to provide a comprehensive understanding of AI’s transformative role in enabling hyper-personalized marketing strategies.The advent of Artificial Intelligence (AI) has revolutionized various industries, including digital marketing. Hyper-personalization, driven by AI, has become a critical strategy in enhancing customer experience by tailoring content, products, and services to individual preferences. This paper explores the potential of AI technologies in enabling hyper-personalization, examines key AI-driven techniques, and discusses the challenges and future directions of AI-powered hyper-personalization in digital marketing.},
        keywords = {Hyper-Personalization, Digital Marketing, AI-driven Personalization, Customer Experience (CX), Enhanced User Engagement},
        month = {January},
        }