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@article{172301,
        author = {Anjali Sharma},
        title = {Impact of Circular Economy in Fashion Industry},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {8},
        pages = {2612-2616},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=172301},
        abstract = {The fashion industry is a significant contributor to global environmental challenges, with fast fashion at the center of these issues. Characterized by its rapid production cycles and affordability, fast fashion generates substantial carbon emissions, water pollution, and textile waste. Circular economy practices are emerging as a sustainable alternative, aiming to reduce waste, encourage recycling, and extend product lifecycles. This study focuses on how Danish fashion brands are implementing circular economy principles and evaluates their potential to disrupt fast fashion using Schumpeter’s theory of creative destruction. Through interviews with representatives from two Danish fashion brands and a venture capital expert, this research highlights the opportunities and challenges of adopting circular models in the fashion industry. Findings suggest that circular practices not only reduce environmental impacts but also position the industry for sustainable growth by replacing outdated and unsustainable fast fashion practices.},
        keywords = {},
        month = {January},
        }