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@article{172527,
        author = {Jaya Shankar and Sudhanshu Raj},
        title = {New Mode of Payment: Buy Now, Pay Later (BNPL) Services in the Fintech Sector},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {9},
        pages = {143-149},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=172527},
        abstract = {The rise of Buy Now, Pay Later (BNPL) services has revolutionized consumer payment options within the Fintech sector, offering a flexible alternative to traditional credit systems. This research paper explores the multifaceted impact of BNPL services on consumer behaviour, the retail industry, and financial institutions. The study investigates the awareness and adoption levels of BNPL among different consumer demographics, particularly focusing on younger generations who exhibit a higher propensity for adopting these services. It also assesses the economic implications of BNPL for retailers, highlighting both the opportunities for increased sales and the challenges posed by cash flow management and default risks. The research further delves into the role of BNPL in promoting sustainable financial practices, considering the integration of green banking initiatives in India. Through a comprehensive analysis, this paper aims to provide valuable insights for stakeholders, including policymakers, financial institutions, and retailers, to navigate the evolving landscape of BNPL services and their broader implications for the Fintech sector.},
        keywords = {Buy Now, Pay Later (BNPL); Fintech; Digital Payments; Consumer Behaviour; Credit Systems; Green Banking; Sustainability; Financial Services; India.},
        month = {January},
        }