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@article{190629,
        author = {Jaya Shankar},
        title = {The Impact of Automated Email Follow-Ups on Sales Conversion Rates in a Local Online Store},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {3153-3157},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190629},
        abstract = {In the rapidly evolving digital marketplace, cart abandonment remains a critical challenge for online retailers. This study investigates the impact of automated email follow-ups on sales conversion rates, specifically focusing on the consumer behaviour of university students. Using a quantitative research approach, a survey was conducted among 24 students at Amity University, Patna, to analyse the effectiveness of email timing, personalization, and promotional content. The findings reveal that 42% of participants completed a purchase due to a follow-up email, with discount offers and personalization being the primary drivers of engagement. Furthermore, the study identifies that emails sent within 24 hours yield the highest response rates, whereas excessive frequency leads to consumer disengagement. These insights provide actionable strategies for local online stores to optimize their email marketing efforts for the youth demographic.},
        keywords = {},
        month = {January},
        }