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@article{173549,
        author = {Naorem Mekola Singh and Rachna Chauhan and Ratneesh Chandra Sharma},
        title = {Role of AI in marketing and consumer decision making process},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {729-735},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173549},
        abstract = {In past few years, the mixing of artificial intelligence (AI) and marketing has led to a new era of innovation and transformation in the way businesses engage with customers and drive growth. This research based file offers a complete review of the multiple roles of AI in modern marketing methods. Beginning with an explanation of AI’s definition and its relevance in the marketing context, the file investigates into the various types of AI technologies applied in marketing strategies, including machine learning, natural language processing, predictive analytics, and more. By reviewing the growth of AI in marketing from traditional to advanced techniques, readers gain insight into the evolutionary journey of AI-powered marketing solutions.},
        keywords = {Artificial Intelligence, marketing, machine learning, natural language},
        month = {March},
        }