Customer Relationship  Management (CRM)  Efficiency: A Modern Approach

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Harsh Kumar Raghle; Mr. Suraj Singh

Customer Relationship Management (CRM) Efficiency: A Modern Approach

Authors: Harsh Kumar Raghle, Mr. Suraj Singh

Unique Paper ID: 173819
Volume: 11
Issue: 10
PageNo: 3506-3512

Keywords: Customer Relationship Management CRM Business Optimization Data Analytics Automation Customer Retention.

Abstract:
In today’s rapidly evolving business landscape, maintaining strong customer relationships is essential for long-term success. Customer Relationship Management (CRM) systems serve as powerful tools that enable businesses to enhance customer interactions, streamline sales processes, and refine marketing strategies. This paper explores the fundamental components and technologies that drive modern CRM systems, highlighting the role of data analytics, artificial intelligence, and automation. It also examines how CRM solutions contribute to customer retention, business expansion, and operational improvements. Additionally, this study discusses future advancements in CRM technology to ensure adaptability in response to shifting market dynamics.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 10
PageNo: 3506-3512

Customer Relationship Management (CRM) Efficiency: A Modern Approach

Available:https://ijirt.org/article?manuscript=173819

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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