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@article{173819,
        author = {Harsh Kumar Raghle and Mr. Suraj Singh},
        title = {Customer Relationship  Management (CRM)  Efficiency: A Modern Approach},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {3506-3512},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173819},
        abstract = {In today’s rapidly evolving business landscape, maintaining strong customer relationships is essential for long-term success. Customer Relationship Management (CRM) systems serve as powerful tools that enable businesses to enhance customer interactions, streamline sales processes, and refine marketing strategies. This paper explores the fundamental components and technologies that drive modern CRM systems, highlighting the role of data analytics, artificial intelligence, and automation. It also examines how CRM solutions contribute to customer retention, business expansion, and operational improvements. Additionally, this study discusses future advancements in CRM technology to ensure adaptability in response to shifting market dynamics.},
        keywords = {Customer Relationship Management, CRM, Business Optimization, Data Analytics, Automation, Customer Retention.},
        month = {March},
        }