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@article{173896,
        author = {MS. BINAISHA N. P and ANTONY P. P},
        title = {Effectiveness in Brand Positioning and Strategies in Competitive Advantage: A Case Study on Domino’s Pizza},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {1878-1882},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173896},
        abstract = {Brand positioning is essential for establishing a company’s competitive advantage in a saturated market [1]. Effective brand strategies differentiate businesses, attract consumers, and foster long-term brand loyalty [2]. This study examines the brand positioning strategies used by Domino’s in Sultan Bathery, Wayanad, assessing their effectiveness in achieving a competitive advantage. Using surveys and secondary data analysis, the research explores key factors influencing brand perception, customer loyalty, and market differentiation. Findings indicate that promotional strategies, customer engagement, and localised marketing contribute significantly to Domino’s competitive position [3]. The study provides strategic recommendations for improving brand positioning and sustaining competitive advantage.},
        keywords = {brand positioning, competitive advantage, Domino’s, marketing strategy, customer loyalty, market differentiation},
        month = {March},
        }