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@article{174076,
        author = {Dr Satyamangal Rege},
        title = {How Does Colour Stimulate the Human Brain-A Simulative Study},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {3283-3290},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174076},
        abstract = {Colour plays a crucial role in human cognition, perception, and emotional response. This research explores how different colours stimulate the human brain, influencing neural activity, psychological states, and behavioural outcomes. Through an interdisciplinary approach combining neuroscience, psychology, and visual science, this study investigates the mechanisms through which colour perception affects cognitive processing and emotional regulation.

Using neuroimaging techniques such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), researchers have identified that different wavelengths of light activate specific regions of the brain. For example, warm colours such as red and yellow tend to heighten arousal by stimulating the amygdala and increasing heart rate, while cool colours like blue and green promote relaxation by engaging the parasympathetic nervous system. Additionally, colour perception is influenced by cultural, personal, and contextual factors, shaping individual responses to visual stimuli.

This study further examines the role of colour in enhancing attention, memory retention, and decision-making processes. Research suggests that high-contrast and vibrant colours can improve focus and information recall, making colour an essential tool in marketing, education, and healthcare environments. Moreover, colour psychology is widely applied in therapeutic interventions, where specific hues are used to treat conditions such as anxiety and depression.

By integrating findings from experimental studies and theoretical models, this paper provides a comprehensive understanding of how colour influences brain function. The implications extend to various domains, including design, branding, education, and mental health. Future research directions will focus on refining the understanding of individual differences in colour perception and the potential of colour-based interventions for cognitive enhancement and emotional well-being.},
        keywords = {Colour perception, brain stimulation, neuroscience, psychology, cognitive processing, emotional response, visual cognition},
        month = {March},
        }