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@article{174596,
        author = {Parmar Vipul p and Manan Thakkar and Panigrahi Deepak and Dr Sandeep Raghuwanshi and Dr Ganesh Chavan},
        title = {A STUDY OF AWARENESS AND BEHAVIOR TOWARDS EQUITY AND DERIVATIVE MARKET},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {56-70},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174596},
        abstract = {This study going to focus on the perception of investors. For this study, data has been collected by web survey and the approach is from primary sources. Different Investment perceptions of clients and their investment attitude towards. It helps me to understand different age groups and their investment perception. A sample size of about 50 respondents which includes individual investors was taken for purpose of the survey. After the survey was completed, the data was first stored & then analyzed on the chosen limit. This analyzed data was later on converted into a graph, chart. Such as pie charts, bar graphs, etc. this was to make results easily comprehensible by anyone going through the report. Later on, all this information was observed & collected in the form of a presentable. During research data analysis make able to understand the perception of different age groups towards investment and awareness between every individual about the stock market. The survey has been taken to know more regarding which type of age group is more aware of the stock market and choose the stock market as an investment. More respondents looking for long term growth investment rather than short-term, which makes me realize that respondents were more secure about their future. The 18 to 40 Age group is more aware of the stock market but still, only 78% of respondents invest their money in the stock market. Maybe the reason behind this is the stock market is more volatile and riskier. Respondents prefer low risk or moderate risk while investing their money. It was found that in research respondents looking for long-term growth in investment rather than short-term growth. This study helps me to understand different age groups' attitudes, perceptions, objectives, interests, priority, and awareness of investment. Every investment takes time to grow it is required to study, risk management, and more important is to be patient. In the conclusion, my perception is that 18 to 40 age group respondents are more aware of Investment like the stock market. To learn the stock market, you need knowledge and study to earn profit in a short-term period. At the end of the project, it was found out that people take more risk after earning gains and less risk after losses. Conflicting of different perceptions of investors determines the tolerance of risk.},
        keywords = {Financial, Investor Behavior, Equity Market, Derivatives Trading, Risk Management.},
        month = {March},
        }