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@article{174722,
        author = {Khushi Dalla},
        title = {Peer-to-Peer Clothing Rental: A Sustainable Solution to Fast Fashion in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {498-500},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174722},
        abstract = {The peer-to-peer (P2P) clothing rental concept presents a feasible solution to the environmental and economic problems related to fast fashion. This research examines the feasibility of P2P clothing rentals in India, especially among young urban consumers such as college students and working professionals. With a design thinking methodology, this study explores the most important factors contributing to adoption, such as cost, convenience, hygiene, and fashion choice. The research summarizes building a Minimum Viable Product (MVP) that entails a mobile-first, user-friendly experience. Results indicate that sustainable value is a valued consideration, but usability-related factors like cost, efficiency of service, and quality of garment are major drivers of adoption. The article offers strategic suggestions to policymakers and entrepreneurs for improving the scalability and efficiency of P2P rental platforms that support circular fashion economies.},
        keywords = {Peer-to-peer rental, sustainable fashion, fast fashion, circular economy, digital platforms, sharing economy},
        month = {March},
        }