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@article{174756,
        author = {Yana and Sunitha B K and Sachin K. Parappagoudar and Tanvi Sandeep Doshi and Ajayta Singh and Mrinal Agarwal and Karan Vikesh Udani},
        title = {BRIDGING THE GAP: MAPPING SUSTAINABLE FINANCE PRACTICES THROUGH AWARENESS, INDUSTRY RESPONSIBILITY, AND CONSUMER PREFERENCES},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {560-569},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174756},
        abstract = {As the principal mechanism for incorporating environmental, social, and governance (ESG) criteria into finance, sustainable finance has proven vital to contemporary society. This document examines sustainable finance’s contribution to economic development alongside climate change and social inequality. It looks at crucial financing tools, namely green bonds, sustainability-linked loans, and impact or socially responsible investing, and assesses their use in capital mobilization for sustainable development. In addition, the analysis studies legislations and global policies that define the scope of sustainable finance. Through case study analysis and market examination, the paper uncovers issues including greenwashing, disparate ESG standards, and the lack of a unified reporting framework. The research demonstrates that greater financial sustainability requires improved transparency about ESG and AI-powered ESG evaluation, firmer political backing, and advanced green technology. This research addresses the existing gap in literature discussing the relationship between the financial market and sustainability, urging governmental bodies, investors, and financial institutions to work together toward their sustainability ambitions.},
        keywords = {Carbon credit markets, Central banks and sustainable finance, Climate finance, Green bonds, Green finance, Impact investing, CSR, ESG, Sustainable banking, Sustainable finance, Sustainable finance regulations},
        month = {March},
        }