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@article{174987,
        author = {Ms.M.JOTHILAKSHMI and Dr.R.INDRA},
        title = {Customer Awareness And Satisfaction Towards Google Pay Application With Reference To Tirupur},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {1568-1571},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174987},
        abstract = {Online advertising has revolutionized marketing by providing businesses with direct access to consumers through digital platforms. This study explores the impact of online advertisements on consumer behavior, focusing on awareness, engagement, and purchasing decisions. Key factors such as ad relevance, personalization, visual appeal, and frequency influence consumer perception and retention. Psychological aspects, including attention span, brand recall, and emotional response, play a crucial role in determining ad effectiveness. The research also examines challenges like ad fatigue, privacy concerns, and consumer skepticism. Findings suggest that interactive and targeted ads significantly enhance engagement and conversion rates. Understanding consumer psychology and leveraging data-driven strategies can optimize online advertising effectiveness, leading to improved brand loyalty and sales growth. Online advertising influences consumer behavior by shaping awareness, engagement, and purchasing decisions. Factors like ad relevance, personalization, and visual appeal impact effectiveness. Psychological elements such as attention, brand recall, and emotional response play a key role. While targeted ads improve engagement, challenges like ad fatigue and privacy concerns exist. Effective strategies enhance consumer trust, boost conversions, and drive brand loyalty.},
        keywords = {Online advertising, consumer perception, consumer attitude, consumer buying behavior.},
        month = {April},
        }