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@article{175040,
        author = {Afreen Saiyed and Dr.Jayprakash Lamoria},
        title = {A Study On Factors Influencing the Choice of E-Commerce},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {1362-1369},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=175040},
        abstract = {This research aims to establish and investigate the core elements that influence Indian consumers when they decide which e-commerce platform to use. The analysis uses qualitative together with quantitative methods to understand which elements consisting of trust, convenience, cost, delivery speed, product variety and customer service impact choice behaviour. The research analyzed these characteristics by using standardized questionnaire which led to statistical analysis of the collected data. The research results empower e-commerce businesses to understand service development strategies by matching their offerings to customer needs. The study enriches the scientific research about consumer conduct within online marketplaces while providing significant implications for business planning.},
        keywords = {E-commerce, Consumer Behaviour, Trust, Convenience, Pricing, Delivery Time, Product Variety, Customer Service.},
        month = {April},
        }