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@article{175081,
        author = {S.Vinothkumar and Shafna Sherin.M},
        title = {STUDY ON CONSUMER SATISFACTION ON KFC IN COIMBATORE},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {1800-1803},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=175081},
        abstract = {Consumer satisfaction is a crucial factor in the success of any food service business, including global fast-food chains like KFC. This study aims to analyze consumer satisfaction with KFC in Coimbatore by examining key factors such as food quality, service efficiency, pricing, hygiene, and ambiance. A structured questionnaire was used to collect primary data from KFC customers across different outlets in Coimbatore. The study employs statistical tools to assess consumer preferences, expectations, and overall satisfaction levels. Findings from the research will provide insights into areas where KFC can improve its service and customer experience, thereby enhancing brand loyalty and competitiveness in the fast-food industry.},
        keywords = {Consumer Satisfaction, Fast Food Industry, KFC, Food Quality, Service Efficiency, Pricing, Hygiene, Ambiance, Brand Loyalty, Customer Experience, Coimbatore},
        month = {April},
        }