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@article{175179,
        author = {THEJALAKSHMI V A and KRISHNAPRIYA N V and ARUNIMA V A and LEEJIA GEORGE},
        title = {IMPACT OF FLOODS ON WOMEN-LED BUSINESSES IN WAYANAD: INVESTIGATING THE EFFECTS OF THE 2018 KERALA FLOODS AND THEIR RECOVERY STRATEGIES},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {2346-2349},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=175179},
        abstract = {This study explores the effects of the devastating 2018 Kerala floods on women-led businesses in Wayanad, a region heavily impacted by the natural disaster. It investigates how these businesses were affected, the strategies employed for recovery, and the challenges faced during the post-flood period. The study highlights the unique challenges encountered by women entrepreneurs, including financial constraints, social expectations, and gender-specific barriers, which have a profound impact on their business operations and recovery. The research employs both qualitative and quantitative methods, including interviews with women business owners and analysis of business performance data. The findings indicate that while women-led businesses were severely affected, their resilience and adaptive strategies played a significant role in their recovery.},
        keywords = {Wayanad, Kerala floods, women-led businesses, disaster recovery, entrepreneurship, gender, resilience, business sustainability, 2018 floods.},
        month = {April},
        }