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@article{175323,
        author = {Samarth Gauswami and Dr. Mohit Parekh},
        title = {THE IMPECT OF ARTICLE INTELLIGANCE ON DIGITTAL MARKETING},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {2711-2719},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=175323},
        abstract = {There was a time when marketing felt like shooting arrows in the dark brands would cast their messages far and wide, hoping something would stick. The digital revolution lit a torch in that darkness, bringing tools like websites, emails, and social media. But even then, marketers still struggled to understand the true needs of their customers. Enter Artificial Intelligence not as a distant dream of science fiction, but as a very real, powerful presence reshaping the core of how businesses connect with people.
This research tells the story of how AI has stepped into the digital marketing stage not as a side character, but as a game-changing protagonist. It now reads our preferences, anticipates our next clicks, and crafts content that feels almost too perfectly tailored to be random. From intelligent chatbots holding natural conversations to predictive algorithms deciding what ads we see, AI has transformed marketing from guesswork into precision.
This paper dives into how businesses are leveraging AI to automate tedious tasks, analyze massive datasets, and deliver highly personalized experiences. Through tools like machine learning, natural language processing, and big data analytics, brands no longer speak to the masses they whisper directly to individuals. Customer service has become 24/7, content recommendations feel intuitive, and ad campaigns are optimized in real time.
But every great story has its challenges. With all this power comes responsibility. This paper also explores the ethical considerations concerns about privacy, data misuse, and the fear that machines might replace the creative human touch. It highlights the importance of finding balance: using AI as an ally, not a replacement.
In the end, this study shows that AI is not just a tool in digital marketing it’s the pen rewriting how stories between brands and people are told in the digital age.},
        keywords = {Artificial Intelligence, Digital Marketing, Machine Learning, Personalization, Predictive Analytics, Chatbots, Big Data, Customer Experience, Marketing Automation, Ethical Concerns.},
        month = {April},
        }