Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
@article{175336, author = {Ms.M.Gayathri}, title = {FACTORS INFLUENCING CONSUMER BEHAVIOR TOWARDS GOLD}, journal = {International Journal of Innovative Research in Technology}, year = {2025}, volume = {11}, number = {11}, pages = {2357-2359}, issn = {2349-6002}, url = {https://ijirt.org/article?manuscript=175336}, abstract = {Gold has always paid attention to its internal value and representation of someone's culture. This research appears in primary constructions that affect consumer behavior towards gold in the context of the current changing market. Cultural practices remain important, especially for ceremonies and weddings. From an investment perspective, the price changes along with inflation are economic headwinds. The degree of confidence in purity, brand image and hallmark certification determine the purchase of gold. Small consumers are attracted to bold design, modern craftsmanship and aesthetics. The purchase pattern is determined by S. income level and purchasing power. Marketing, advertising, and sponsorship consumers determine perception, affecting changes in gold demand. In addition, gold purchases are inspired by individual and disposable reasons. To redefine its strategies, businesses need to understand these factors to meet advanced consumer demands.}, keywords = {Consumer behavior- Cultural effect - Investment preference - Price Sensitivity-Brand trust.}, month = {April}, }
Cite This Article
Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.
Join NowNational Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024
Submit inquiry