FACTORS INFLUENCING CONSUMER BEHAVIOR TOWARDS GOLD

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Ms.M.Gayathri

FACTORS INFLUENCING CONSUMER BEHAVIOR TOWARDS GOLD

Authors: Ms.M.Gayathri

Unique Paper ID: 175336
Volume: 11
Issue: 11
PageNo: 2357-2359

Keywords: Consumer behavior- Cultural effect - Investment preference - Price Sensitivity-Brand trust.

Abstract:
Gold has always paid attention to its internal value and representation of someone's culture. This research appears in primary constructions that affect consumer behavior towards gold in the context of the current changing market. Cultural practices remain important, especially for ceremonies and weddings. From an investment perspective, the price changes along with inflation are economic headwinds. The degree of confidence in purity, brand image and hallmark certification determine the purchase of gold. Small consumers are attracted to bold design, modern craftsmanship and aesthetics. The purchase pattern is determined by S. income level and purchasing power. Marketing, advertising, and sponsorship consumers determine perception, affecting changes in gold demand. In addition, gold purchases are inspired by individual and disposable reasons. To redefine its strategies, businesses need to understand these factors to meet advanced consumer demands.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 11
PageNo: 2357-2359

FACTORS INFLUENCING CONSUMER BEHAVIOR TOWARDS GOLD

Available:https://ijirt.org/article?manuscript=175336

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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