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@article{175510,
        author = {ANJALI KUSHWAHA and Dr. Subhojit Banerjee},
        title = {The Impact of Artificial Intelligence on Advertising to Children: Ethical Considerations, Technological Advancements, and Future Implications},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {3221-3227},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=175510},
        abstract = {The increasing integration of Artificial Intelligence (AI) into advertising strategies has transformed how brands engage with consumers, allowing for highly personalized and targeted marketing. However, when these AI-driven advertising techniques are applied to children, ethical, psychological, and privacy concerns emerge. Children, due to their developing cognitive abilities and limited understanding of persuasive tactics, are particularly vulnerable to AI-based marketing that tailors content based on personal data and behavioral patterns. This paper explores the ethical implications of AI in advertising to children, focusing on how AI-driven advertisements may exploit their vulnerabilities, influence their consumption habits, and impact their emotional and psychological development. Additionally, it examines the challenges posed by existing regulatory frameworks, such as the Children’s Online Privacy Protection Act (COPPA) and the General Data Protection Regulation (GDPR), in addressing the complexities of AI-powered advertising. Through a comprehensive review of literature, this paper advocates for stronger protective measures and regulatory reforms to ensure that children are shielded from manipulative marketing practices while also emphasizing the need for ethical standards in AI development. The findings highlight the importance of balancing innovation in digital advertising with the responsibility of safeguarding children's rights and well-being.},
        keywords = {},
        month = {April},
        }