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@article{176198,
        author = {Mohammed Mustaq Ali and Dr . Moli Ghosh},
        title = {AN ANALYSIS OF MARKET POTENTIAL FOR THE LAUNCH OF A NEW PRODUCT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {4993-4997},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=176198},
        abstract = {This study Analysis of Market Potential for the Launch of a New Product in Mahindra investigates the feasibility and the strategic approach required to launch a new product in the Indian market. The review assesses market trends, consumer perceptions and competitor dynamics in order to evaluate the product success of Mahindra. Based on the insights from the study, recommendations are given for improving the penetration strategy that could facilitate Mahindra for new product development. Key suggestions are targeted promotional campaigns, improved after-sales service, and continuous customer feedback integration to refine product offerings. Primary data is obtained by means of a standardized questionnaire. The study's sample size consisted of 102 respondents In this study, chi square, correlation and percentages were used to analyse the data, the study investigates factors such as pricing, brand perception, and consumer satisfaction},
        keywords = {},
        month = {April},
        }