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@article{176550,
        author = {Ms. C. MOUNIKA and Dr. H. S. ABZAL BASHA},
        title = {Investigating the Role of Employer Branding In Enhancing Job Satisfaction and Employee Engagement among IT Professionals},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {5956-5961},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=176550},
        abstract = {This study investigates the role of employer branding in enhancing job satisfaction and employee engagement among IT professionals. In today’s competitive job market, employer branding has emerged as a critical strategy for organizations to attract and retain top talent. This research aims to examine how a strong employer brand influences the job satisfaction and engagement levels of IT professionals, who are increasingly seeking workplaces that align with their values, provide growth opportunities, and offer a supportive work environment. Through a combination of quantitative surveys and qualitative interviews with IT professionals across various organizations, the study explores key employer branding elements, such as reputation, organizational culture, career development opportunities, and compensation. The findings suggest that a strong employed brand significantly contributes to higher job satisfaction and increased employee engagement, ultimately leading to improved productivity and lower turnover rates. The study concludes by offering recommendations for organizations to strengthen their employer brand to foster a motivated and engaged workforce in the IT sector.},
        keywords = {Employer Branding, Employee Engagement, Job satisfaction, Work Environment, Organizational Culture},
        month = {April},
        }