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@article{176664,
        author = {Prarthana Pandya and Manali joshi and Shraddha Mandaliya and Prathana Bhatt},
        title = {Changing Consumption Patterns in Post-COVID India: A Behavioral Study of E-Commerce vs Physical Retail},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {6326-6331},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=176664},
        abstract = {The COVID-19 pandemic has profoundly changed how we shop and interact with businesses around the world. In India, a nation known for its rich diversity in income levels, infrastructure, and digital access, these shifts in consumer behavior have been particularly intriguing and complex. Our study, titled “Changing Consumption Patterns in Post-COVID India: A Behavioral Study of E-Commerce vs. Physical Retail,” seeks to explore how the pandemic has shaped what we buy, how we buy it, and the factors influencing our choices, especially when it comes to online shopping compared to traditional stores.
We dive deep into essential aspects that drive consumer behavior today, such as concerns about safety, the convenience of shopping, perceptions of pricing, trust in products, and the satisfaction we feel after making a purchase. We also look at how different factors—like age, income, education, and whether people live in urban or rural areas—play a role in whether individuals prefer shopping online or buying from local stores.
To gather our insights, we blend both qualitative and quantitative research methods. This means we’ll be conducting surveys, holding focus group discussions, and talking directly to retail business owners to ensure we capture a well-rounded picture of the trends that are emerging.
Particular attention will be given to sectors where we’ve noticed significant changes in buying behavior, such as groceries, fashion, electronics, and healthcare products. We’ll also explore the renewed interest in local kirana stores and innovative shopping models like “click and collect,” which have quickly gained popularity.
Our research aims to shed light on the long-term effects of the pandemic on India’s retail landscape. We hope our findings will provide valuable insights for policymakers, digital platform developers, and retail entrepreneurs. Ultimately, we aim to offer practical recommendations for creating sustainable and inclusive retail strategies that fit with the new ways consumers behave. As India moves forward with its economic recovery and digital transformation, our study's insights could help shape the future of commerce, bridging the gap between technology and the way people prefer to shop.},
        keywords = {},
        month = {April},
        }