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@article{177058,
        author = {Nitish Agrawal and Aman singhal and Aryan Agrawal and Krishna bansal and Dr. Kanchan Thakur},
        title = {AI-Generated Content: Opportunities and Challenges for Gen Z Entrepreneurs},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {80-86},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=177058},
        abstract = {The fast development of Artificial Intelligence (AI) has completely changed how content is made, shared, and viewed. Gen Z entrepreneurs are some of the early adopters. They use AI-generated content (AIGC) tools like text generators, image creators, and video editors to make their businesses run more smoothly, raise awareness of their brands, and better engage with their audiences. This qualitative study looks at the many opportunities and challenges that AI-generated content brings to Gen Z entrepreneurs, who are known for being tech-savvy, entrepreneurial, and open to new ideas.
In-depth interviews and focus group discussions with 18–27-year-old young entrepreneurs working in e-commerce, content creation, and digital marketing are used in this study to find out how Gen Z sees, uses, and navigates AIGC in their business journeys. The study uses a method called thematic analysis to find patterns in the data. It focuses on four main areas: perceived benefits, ethical concerns, skill dependence, and content authenticity.
Early results show that Gen Z entrepreneurs like how AI content tools save them money, time, and help them be more creative. A lot of the people who took part say that AIGC helped them grow their businesses even though they didn't have a lot of employees, which was especially helpful when the businesses were just starting out. But the study also finds big problems, like worries about originality, algorithmic bias, brand dilution, and relying too much on automated systems. Participant narratives also talk a lot about the ethical problems that come up with plagiarism, openness, and misusing content made by AI.       
This research adds to what is known about the relationship between AI and young entrepreneurs by showing how digital-native business owners are both shaping and being shaped by new technologies. It stresses how important it is for entrepreneurial education and policy frameworks to teach people how to use technology, think critically, and be ethical. Researchers, policymakers, and tech developers can use the results to make AI tools and training programs that fit the goals and values of Gen Z entrepreneurs.},
        keywords = {Gen Z, entrepreneurs, AI generated content},
        month = {April},
        }