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@article{177158,
        author = {Dr K Ramesh Babu},
        title = {Examining the Influence of Sales Promotions on Car Purchase Intentions: A Study},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {1306-1319},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=177158},
        abstract = {Sales promotions have become a critical tool in influencing consumer behavior, especially in highly competitive markets like the automobile industry. This study aims to examine the impact of various sales promotional strategies such as cash discounts, free accessories, extended warranties, and low-interest financing on consumers' car purchase intentions. Using a quantitative research approach, data was collected from 100 potential car buyers through structured questionnaires. The findings reveal that sales promotions significantly enhance purchase intentions, with monetary incentives having the most pronounced effect. Moreover, non-monetary promotions, such as value-added services and limited-time offers, also play a substantial role in shaping consumer decisions. The study highlights the importance for automobile marketers to design targeted promotional strategies that not only attract attention but also convert interest into actual purchases. The insights gained offer valuable implications for sales and marketing professionals in the automotive sector seeking to optimize their promotional efforts.},
        keywords = {Sales promotions, Automobile industry, Purchase intentions, consumer decisions},
        month = {May},
        }