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@article{178309,
        author = {Asst. Prof. Mamta Yadav and Asst. Prof. Shubhangi Shinde},
        title = {Women Entrepreneurs: Shaping a Sustainable Future},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {3587-3590},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=178309},
        abstract = {Sustainability involves maintaining a delicate balance between environmental preservation, social equity, and economic viability to ensure long-term well-being across generations. In the context of business, sustainability encompasses the use of eco-friendly materials, efficient supply chains, adoption of renewable energy sources, and investment in educational development.
Entrepreneurship is the process of recognizing opportunities, mobilizing resources, and taking calculated risks to transform innovative ideas into viable ventures. It plays a critical role in driving economic development, fostering innovation, and reshaping industries.
This study explores the evolution of women’s entrepreneurship, examining key motivational drivers such as internal ambition, self-confidence, managerial capabilities, socio-cultural influences, and both push and pull factors. It delves into the challenges women entrepreneurs commonly face—including gender bias, restricted access to funding and professional networks, work-life balance issues, and a lack of visible role models.
Despite these barriers, women entrepreneurs often find ways to succeed by leveraging flexibility, embracing diversity, joining supportive networks and initiatives, and ultimately becoming role models for others. The research also reviews existing literature on the traits, achievements, and hurdles of women entrepreneurs, particularly in developing economies.
Further, the study explores the sustainable business intentions of rural women entrepreneurs and the entrepreneurial journeys of refugee women, highlighting how these groups navigate their unique challenges.
Additionally, the research outlines Indian government initiatives that support women entrepreneurs, especially in sectors such as agriculture, food processing, and microfinance. It also captures the perspectives of today’s youth regarding women in entrepreneurship.
Finally, the paper discusses the future prospects for women entrepreneurs, emphasizing the role of investment, digital technologies, collaborative networks, training programs, government support, innovation, and a continued focus on work-life balance, diversity, and social impact.},
        keywords = {},
        month = {May},
        }