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@article{178770,
        author = {Gururaj and Bharani B R and Neeraj Reddy and Guruprasadh},
        title = {Virtual Reality for Online Shopping},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {6695-6702},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=178770},
        abstract = {virtual reality (VR) is transforming e-commerce by making online shopping an interactive, engaging experience. Customers can interact with products in 3D, explore virtual storefronts, and view products in real-life environments thanks to VR; they can virtually try on clothing or sample products by using custom avatars, which bridges the gap between offline and online shopping; they can social shop in VR with friends or family from anywhere; and these features provide more realistic product representations, which improve customer satisfaction and decrease returns. More realistic product presentation is made possible by these elements, increasing the likelihood of positive client experiences, contentment, and returns. Tech-savvy consumers find VR-based online shopping particularly appealing, which might increase sales and provide retailers utilizing this new technology with a unique brand. However, there are many obstacles in the way of VR's broad use in e-commerce. Obstacles include high development and maintenance costs, limited consumer adoption of VR gear, and the need for powerful computers. Additionally, certain buyers who are not accustomed to VR navigation may experience a learning curve. However, VR in e-commerce has a promising future. Shopping will become even more immersive and individualized as virtual reality (VR) technology develops and eventually integrates artificial intelligence (AI) and augmented reality (AR). This combination of technology has the power to fundamentally alter the retail industry and establish virtual reality as a key driver of the upcoming e-commerce generation. The advent of the personal computer (PC) and the development of the Internet in 1980 marked the beginning of "online shopping." However, online buying still has a lot of restrictions. For instance, compared to physical stores, the experience, setting, interface, and screen size are all very different},
        keywords = {},
        month = {May},
        }