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@article{180297,
        author = {Harshit Thakur and Dr.Jyoti sondhi and Dr. Divya Rai and Dr. Avinash Rana and Mr. Hemant Kapoor},
        title = {THE IMPACT OF ONLINE SHOPPING ON TRADITIONAL MARKETING STRATEGIES IN RETAIL SECTOR OF DISTRICT MANDI HIMACHAL PRADESH},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {642-645},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=180297},
        abstract = {This study tests predicted changes in these 
consumers' choosing behaviors using data from both 
standard market scanners and an online supermarket. 
Regarding the criteria characterizing the decision
making process, there are statistically significant 
variations between consumers who are drawn to online 
shopping and those who choose traditional markets for 
two product categories. Online shoppers exhibit greater 
size loyalty, are less price sensitive, favour larger sizes 
over smaller ones (or at least have a weaker preference 
for small sizes), screen more based on brand names than 
on sizes, and have stronger choice set effects than their 
traditional market counterparts. The effect of online 
shopping's growing popularity on different brick-and
mortar companies. Their fear of impotence and 
uncertainty, however, has been slapped in the face by 
the emergence of e-stores with their alluring incentives 
and extensive selection. In order to combat those e
stores in their struggle for existence, this study 
examines the several ways that retail firms are being 
impacted as well as the different recovery strategies 
they are developing. While digital marketing provides 
flexibility and sophisticated analytics capabilities, 
traditional marketing methods like print and television 
advertising are becoming less and less successful at 
focusing on certain demographics.},
        keywords = {Online shopping, Traditional marketing},
        month = {June},
        }