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@article{180661,
        author = {Dr. D. Goutam and C H Gopikashree},
        title = {Exploration of the determinants of Customer Loyalty and its impact on Customer Life Time Value},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {2178-2185},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=180661},
        abstract = {Customer Loyalty is an ongoing relationship between customer and retailer. Where customer is willing to purchase goods and services repeatedly from one retailer. The emerging trade and development have increased internet users with the help of the technology and improved E-commerce to next level. The success of any E-retailers lies on the trust and commitment with the customers. Customers start using e-commerce websites and apps if they are technologically advanced and shopping should be like an interesting activity than just click and buy. For any retailer customer loyalty is the greatest achievement which helps them to attain financial goals and sustain the market for long time. By creating customer loyalty retailers can attain Customer Lifetime Value (CLV) which means a customer is willing to pay and consuming good or services for long time. Thus, this study includes the factors of customer loyalty and its impact on Customer Lifetime Value. Analysis was done using SPSS and AMOS.},
        keywords = {Online Reviews, Customer Loyalty, Customer Lifetime Value, Purchase Intention, Timely Delivery.},
        month = {June},
        }