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@article{180867,
        author = {Dr. Manoj Patel and Dr. Shivendra Mishra},
        title = {The Normalization of Unregulated Murky Content in Web Series and its impact on Societal Perceptions},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {3481-3488},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=180867},
        abstract = {The rise of digital streaming platforms in India has led to an increase in web series featuring murky and unregulated content, including morally ambiguous narratives, explicit themes, graphic violence, and depictions of unethical behavior. Unlike traditional Indian cinema and television, which are often subject to strict censorship and cultural sensitivities, web series operate with minimal regulatory oversight, allowing for the portrayal of themes that challenge deeply rooted Indian cultural norms. This study examines how the normalization of murky content in Indian web series influences societal perceptions, moral viewpoints, and cultural identity, despite the fact that such narratives often do not reflect real-life societal behavior.
While Indian society is largely governed by strong familial values, community-driven ethics, and cultural traditions, web series frequently depict casual crime, abusive language, extramarital affairs, substance abuse, and moral corruption as normalized aspects of daily life. This research explores whether such portrayals desensitize audiences, shift perceptions of morality, or create a distorted reflection of Indian society. Through content analysis of popular Indian web series, audience surveys, and expert opinions, the study investigates the gap between on-screen normalization and real-world societal behavior. Furthermore, it discusses the role of global influences, creative freedom, and the lack of content regulation in shaping India’s evolving media landscape.
The findings aim is to find whether the portrayal of murky themes in Indian web series is a true representation of societal change or an exaggerated dramatization   n detached from reality and the trying to normalize the murky content.},
        keywords = {OTT, Web Series, Murky Content, Unregulated Content, Societal Perceptions},
        month = {June},
        }