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@article{181403,
        author = {Dr. S.S. Muruganandam and Thavamanikandan D},
        title = {Marketing strategies of sri selvanayaki amman earth movers and building materials},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {3913-3918},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=181403},
        abstract = {Small and medium enterprises (SMEs) like Sri Selva Nayaki Amman Earth Movers and Building Materials play a crucial role in local infrastructure and construction sectors. However, many such businesses face challenges in effectively reaching their target audience and maintaining a competitive edge in the market. Despite investing in promotional efforts and marketing tactics, they often struggle to identify what marketing strategies truly resonate with customers and drive growth. This can limit their ability to expand and stay relevant in a fast-evolving market. In this study, we explore the current marketing strategies used by Sri Selva Nayaki Amman Earth Movers and Building Materials. We aim to understand how the company positions itself in the market, the effectiveness of its promotional activities, and the level of customer awareness and satisfaction. Our findings show that while the company enjoys a decent reputation for reliability and product quality, there is room for improvement in areas like digital marketing presence, strategic branding, and customer engagement initiatives. Addressing these gaps can help the business enhance visibility, attract a broader customer base, and build stronger, long-term customer relationships.},
        keywords = {Marketing Strategies, Building Materials, SME Growth.},
        month = {June},
        }