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@article{181686,
        author = {Dr K Praveen Raja},
        title = {Digital Transformation and Organizational Culture Change},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {5611-5616},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=181686},
        abstract = {Digital transformation is no longer a choice but a strategic imperative for organizations aiming to remain competitive in an increasingly technology-driven world. It involves the integration of digital technologies into all areas of a business, fundamentally altering how organizations operate, deliver value to customers, and engage with stakeholders. However, successful digital transformation goes beyond adopting new tools—it requires a profound shift in organizational culture, leadership mindset, and employee behavior. This paper explores the intricate relationship between digital transformation initiatives and the cultural changes required to sustain them, highlighting the challenges, drivers, and strategies involved.
Organizational culture plays a pivotal role in either enabling or hindering digital transformation efforts. Traditional hierarchical cultures often resist change due to fear, rigid processes, and a lack of digital literacy. In contrast, adaptive cultures that emphasize agility, continuous learning, openness to innovation, and collaboration are more likely to embrace digital evolution. This study examines how organizations can realign their cultural values to support transformation through leadership engagement, upskilling, change management frameworks, and fostering a culture of experimentation. Case studies from industries undergoing rapid digitalization—such as retail, healthcare, and manufacturing—are used to illustrate best practices and lessons learned.
Ultimately, the paper argues that digital transformation and cultural change must proceed in tandem for technology initiatives to achieve long-term success. Without cultural alignment, even the most sophisticated digital strategies risk underperformance or failure. Organizations that prioritize both technological advancement and cultural agility will be better positioned to innovate, adapt, and thrive in the digital economy.},
        keywords = {},
        month = {June},
        }