Handicraft Community and Contemporary Issues Focused on Rajasthan

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Naresh Kumar Meena

Handicraft Community and Contemporary Issues Focused on Rajasthan

Authors: Naresh Kumar Meena

Unique Paper ID: 182097
Volume: 12
Issue: 2
PageNo: 816-821

Keywords: Handicraft Marketing Tourism artisans Rajasthan art Rural marketing Education Community Economic and cultural development.

Abstract:
Handicrafts are of great importance as a primary source of income for several families in different parts of the world. Locally, there is a greater engagement, demand for sustainable and swadeshi goods, and a preference for Indian handicrafts as compared to mass-produced articles. Handicraft artists in India are famous for their exceptional artistry as they possess an unmatched sense of colour, design, shape, and craftmanship. Although there are relatively advanced other industries in India, handicrafts continue to be one of the most ignored sectors. Also, there are no defined advertising techniques, as well as lack of knowledge about the market, which creates problems for the industry. This sector is very labor intensive and scattered across the country as well as in urban and rural areas. Rajasthan is famous worldwide for its colorful culture and traditions, as well as ancient handicrafts. The distinct Rajasthani outfit and male headgear with dhoti strongly denotes one's origin from Rajasthan. Jaipur has many skilled workers who have showcased their skills through many gorgeous items. Some of the best crafts of Jaipur include block printing, bandhani, sculptures, and stone carving. Zari, tarkashi, zardozi, and gotapatti adorn fabrics. In the jewelry and diamond industry, clients offer silver, gold set with precious stones, and enamel painting. Other artworks and crafts available include blue ceramics, ivory carvings, betting craftsmen, miniature artworks on leather, shellac handicrafts, and many more. This particular sector is still struggling with issues relating to production as well as marketing and advertisement. People who work in the industry, for instance, do not have sufficient opportunities, and entire market segments utilizing the latest technology have begun to dominate the field. The handmade goods sector employs concept marketing instead of mere product marketing. Tourism still remains the largest source of income for Rajasthan. The region is also famous for traditional hand block printing work. Local workers are not provided proper opportunities while large industrial centers with the latest technologies are beginning to dominate the market. Jaipur handicrafts which used to represent the glorious traditions of Jaipur are now completely artificial due to the mechanized production processes. This particular sector is still struggling with issues relating to production as well as marketing and advertisement. People who work in the industry, for instance, do not have sufficient opportunities, and entire market segments utilizing the latest technology.

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Cite This Article

ISSN: 2349-6002
Volume: 12
Issue: 2
PageNo: 816-821

Handicraft Community and Contemporary Issues Focused on Rajasthan

Available:https://ijirt.org/article?manuscript=182097

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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